| My anti-smoking ads - blog |
 Our anti-smoking commercials for Cancer Research UK and the Dept of Health were innovative and challenging. We set out to interview ordinary people in their daily work places and to challenge them about the chemicals they work with and the protection they use. From an undertaker to a scientist from the Natural History museum we talked to them and then ambush them - we tell them that the chemical they are so careful about in work is out there in the pub and clubs of Britain - in the form of cigaretter smoke. That shocked so many - arsenic to pollonium 210 - please log onto www.smokeispoison.com to see the ads and the background to them. I was disapointed the the Pollonium ad was pulled because of recent events but I am hopeful that it will see air soon. I directed the ads to save lives. I was determined to use the opposite tools to the money driven and flash mo of the big cig companies - so we used small sony z1 cameras and leant toward YouTube innocence in our mini-doc technique. I have learnt so much from the campaign and can't believe that smoking has ever been allowed in public places - I used to smoke occasionally while undercover to keep a perrimeter around my body to protect and hide my covert cameras but in the clintonesse sense - I never actually inhaled. Believe it or not! Hope you enjoy the ads and hope it saves lives DM |